IKEA again innovative

When I wake-up this morning, I was thinking of Ikea because one of my friend is searching for a cough. In addition it was reminding me the last experimental navigation IKEA created couple of month agos. It impressed me by the simplicity the products were presented. It was like an invitation to someone house during a family events. Ikea's goal was to display the wide range of Kitchen products in Ikea Stores.
Click and appreciate the innovation and how the price are smoothly presented..


So, I went back on Ikea this morning and we're happily surprise that they did another animation but for the bedroom products. The price are a little more present than on the first one, it's like they moved from "branding-branding" to "branding with prices".
Not sure they generated enough demand with the previous Kitchen animation, as the prices were a little hidden.

Can't wait to see which room of the house are they going to promote!