Social Media Optimization

I found out on Twitter following one of my friends, Karim, an interesting presentation about Social Media Optimization and couple ideas on how we could measure it.
- Number of influential people who tweet something about us
- Number of features suggested by users that we actually implement
- Number of minutes a day we are nice to customers
-etc..

Also, take a look at the quantitative and qualitative exemples of Starbucks and Burger King. It's worth a shoot..

Social Media ROI